One possible reason why red makes it hard to concentrate, may be tied to a cultural-specific issue, says Augustin. Augustin cites research conducted by Andrew Elliot, professor of psychology at the University of Rochester, that shows athletes are more likely to lose when they compete against an opponent wearing red and students exposed to red before a test are likely to perform worse.Īlthough the research indicates that red can be helpful if you’re trying to attract a mate, it isn’t helpful if you need to stay on task. However, that boost of energy is likely to be short-lived and ultimately, red reduces analytical thinking. When humans see the color red, their reactions become faster and more forceful. There’s a reason why red sports cars cost more to insure. So if you want your employees to be more productive, consider painting work areas green. “There seems to be a positive association between nature and regrowth,” notes Augustin. Research has linked green with broader thinking and more creative thought. Despite the exceptions, there are some basic generalities about how certain colors evoke specific emotional and behavioral responses. Augustin notes that she dislikes a particular shade of blue for example, because it reminds her of an allergy medicine she had to take as a child.
Also, a person’s past experience can affect feelings about a certain color. People of different cultures may have different thoughts and emotions about certain colors. However, there aren’t always universal truths about color. Augustin states that color evokes similar emotional responses in most people.
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